The KEYS Program’s Smile Experience Sponsorship Opportunities

Partner with us to deliver BIG smiles to families impacted by cancer right here in Central New York!  

There are over 10,000 children under the age of 15 who are diagnosed with cancer each year in the US. While survival rates have improved significantly, cancer remains the leading cause of death by disease in children. Current treatments for cancer are harsh and extensive, requiring long periods of time spent in the hospital, significantly impacting a child’s quality of life. At a time when kids shouldn’t have a worry or care in the world, these kids are fighting to survive.

Our wish is for a cure, but until then, we are on a mission to support these brave superheroes throughout this difficult time, improving their quality of life and creating memorable moments. 

About KEYS

The KEYS Program is a 501c3 nonprofit organization that has been delivering music, hope and smiles to children battling cancer since it was founded in 1993 by retired NASCAR Sprint Cup Series Official David Bennett and his wife Colleen, after losing Colleen’s father to cancer. They created KEYS to provide support to families going through the same difficult time, in memory of Colleen’s father. Today, the KEYS Program provides its music outreach, family respite days and sibling support programs to children impacted by cancer…all at no cost to the families KEYS serves.

Smile Experience Family Respite Day

The best way to describe our Smile Experience is to imagine being 10 years old. Your life is made up of hospital stays, chemotherapy treatments and more needles than most of us will see in a lifetime. Then you get invited to come to a race track for the day with your family. When you enter the gate of the track, it looks like a carnival with balloons, music, smiling faces to greet you and four shiny race cars, just your size, just for you to play with for the day! Our Smile Experience is a cancer-free zone, where each child is free to be the amazing, giggling, silly kid they are, enjoying a special Smile Experience day with their family!

We believe that cancer does not define a child, so from the time each child enters the gate of the race track to the time they leave, there is never any mention of illness.

When families first arrive at the track, our KEYS kids (and their siblings too!) get suited up in full safety gear, driver’s suit and helmet. From there, they are assigned a Crew Chief who provides instruction and gets them strapped into one of our beautiful USAC Quarter Midget race cars. Their Crew Chief provides instruction via radio communication as the kids begin to take hot laps on the track. The laughter, joy and smiles on the faces of the kids can be seen…and heard…lap after lap!

Next stop is Victory Lane where each child gets a checkered flag, an awesome trophy and cheers from the fans!  They sign autographs (as all famous race car drivers do!) and finally head up to the Tower, where they get interviewed over the track public address system with our track announcer.

From start to checkered flag finish, each child is treated to a full driving experience and superstar treatment! Families enjoy our corporate-style hospitality tent with great music, refreshments and fun family activities for the whole family!


“I can’t tell you how much we enjoyed the Smile Experience… Erika is already asking if we can go again next year! On our way home Erika said ‘dreams do come true’! What a wonderful day!” ~Erika’s mother

“Thank you for inviting us to the Smile Experience family respite day! It was such a wonderful experience for the kids and it surely does bring out the smiles! It will be a memory that Grant and our family will never forget!” ~Grant’s mother

Lily was so happy to get a trophy! It was her first ever! I think if she could have slept with it tonight, she would have! She truly felt special!!” ~Lily’s Mother

“This has been the BEST day of my entire life!” ~6 year old cancer patient

Who We Serve

Our Smile Experience program serves children battling cancer, their siblings, children who have a parent battling cancer and children who have lost a sibling or parent to cancer. We serve families from the greater Central New York region, including: Oneida, Herkimer, Madison, Oswego, Onondaga, Cayuga, Lewis, Chenango, Cortland, St. Lawrence and Jefferson counties.

Our Need

Due to the tremendous emotional and financial burdens families face, most cannot afford extra quality of life support programs like ours. That is why we always provide all of our programs at no cost to the families and sites we serve.  Our program would not be possible without the support of our wonderful donors and sponsors who create smiles like these every day! 

How You Can Help

It costs us approximately $250 to provide one Smile Experience family respite day to one family. You can help by joining our family of sponsors who help us deliver music, hope and smiles to these amazing superheroes each year. Sponsorship levels range from just $250 to enable us to serve one family… up to $2,500 enabling us to serve 10 families.

Sponsorship Levels & Benefits

  • Adopt 1 Family $250 Sponsor logo displayed on the Sponsor Board at the event and on our website.
  • Adopt 2 Families $500All of the above benefits PLUS…Sponsor logo displayed on 1 of our Smile Experience cars; recognition in track announcements at the Smile Experience.
  • Adopt 4 Families $1,000All of the above benefits PLUS…

Sponsor logo displayed on 2 of our Smile Experience cars; business card size ad in the goody bags given to the KEYS kids at the event.

  • Adopt 6 Families $1,500 All of the above benefits PLUS…Logo displayed on 3 of our Smile Experience cars; quarter page ad in the goody bags given to the KEYS kids at the event.
  • Adopt 8 Families $2,000 All of the above benefits PLUS…Logo displayed on 4 of our Smile Experience cars; half page ad in the goody bags given to the KEYS kids at the event.
  • Adopt 10 Families $2,500All of the above benefits PLUS…

Logo prominently displayed on all 4 of our Smile Experience cars; sponsor provided banner displayed at Smile Experience event; feature story on the KEYS social media & webpage during the year; full page ad sponsor insert in the goody bags; employee opportunities to volunteer at a Smile Experience event; opportunity for sponsor provided family friendly give-away items with your logo for goody bags. 

Get Started Creating Smiles Today

Contact Mike, Director of the Smile Experience, at  or 315-723-3261 to get started creating smiles today! Sponsorships tend to fill up quickly each year, so be sure to contact us as early as possible. Whether you can sponsor a family or 10 families, we appreciate anything you can do support these amazing superheroes!

After all…it’s all about the smiles!